Join WPMU DEV and try The Academy free for 7 days

Hello Cadet! To grow your WordPress skills in The Academy, you will need an active WPMU DEV membership. It's easy - and free - to join, and it only takes a few minutes. You will get all of this:

  • Access to courses like this one
  • All our premium plugins
  • Security, Backups, SEO and Performance services
  • 24/7 Expert WordPress Support
Join Now

Dream Small, Market Big & Don’t Do It This Way

Lessons in starting, developing and experimenting with a successful online business

James Farmer has 10 years experience as an online entrepreneur and is co-founder of WPMU DEV. 

In this course James helps you come up with and examine your business idea, discusses how to develop, manage and market it into a real company and helps you figure out the next steps forward.

You'll get the opportunity to discuss your business ideas and direction with James, expert facilitators and your peers... and come out with a fully formed plan ready to hit the road running.

WordPress Know-How

Learn from WordPress developers who are expert in their field and passionate about teaching.

Experts Guidance

Ask questions and get direct feedback and support from course instructors and Academy staff.

Motivating Groups

Study along with a like-minded cohort. Make friends and explore opportunities for collaboration.


Weekly discussions allow you to share and discuss your work with instructors and other students.

Top Marks

Complete courses and receive comprehensive feedback on your assignments from instructors.


Each course is fully assessed by Academy staff and when you graduate you will receive full certification

“If you’re looking to build the next Uber or Facebook, this isn’t for you. If you’re looking to get an online business off the ground though, this course will give you super powers.”
– James Farmer

Course Structure

Course Structure

  • Week 1 - Introduction to the course and each other
  • Week 2 - Expert Enough? Niche Enough? New Enough?
  • Week 3 - Marketing, Marketing and more Marketing
  • Week 4 - The Art of Remote Hiring
  • Week 5 - Remote Team Management #101
  • Week 6 - Getting Things Wrong (and why you should try it too)
  • Week 7 - Conclusion & Final Assessment

James Farmer / Instructor

CEO of Incsub, WPMU DEV, CampusPress & Edublogs


Every course in the Academy is free for WPMU DEV members, you can take as many as you like and even use your certification to earn more money in our Jobs & Pros section, also completely free for members. Get started right now!

Get full access to Dream Small, Market Big & Don’t Do It This Way and all the other courses in the academy!