Repair Broken Links to Maintain Search Engine Ranking
If you’re producing a lot of content, chances are that you’re also linking within your posts and pages to resources outside of your blog and other applicable internal content.
You won’t always have control over what links are broken, but it’s a good practice to check your links periodically to weed out or repair the broken ones. Google sees these as dead ends and a wasteland of old broken links can affect your site’s rankings.
Checking broken links is especially important if you’ve been blogging for a number of years.
Solution: Grab a plugin such as Broken Link Checker and put it to work for you so that your site doesn’t lead to any dead ends.