In fact, a better understanding of UI and UX, and how they apply to you, as a WordPress developer, is key to building a better product and brand \u2013 which is exactly what we’re going to cover in this article.<\/p>\n
We’ll cover:<\/p>\n
- \n
- What is User Experience?<\/a><\/li>\n
- Why UX Matters for WordPress Developers and Designers<\/a><\/li>\n
- How to Improve Your UX<\/a><\/li>\n
- Examples of UX in WordPress<\/a><\/li>\n
- What is User Interface (UI)<\/a><\/li>\n
- Top UI Trends<\/a><\/li>\n
- Examples of UX in WordPress<\/a><\/li>\n
- What About the WordPress Admin Panel?<\/a><\/li>\n
- UX and UI: Where to Next?<\/a><\/li>\n<\/ul>\n
What is User Experience?<\/h2>\n
The distinguishing definition of UX in web development and design is:<\/p>\n
The cultivation of customer satisfaction and loyalty by optimally developing the usability and positive emotional response a visitor experiences with your site.<\/p><\/blockquote>\n
Is your site easy to use? Are your customers enjoying their interaction with your site and brand? Those are the key questions to consider in UX design.<\/p>\n
To create a good UX, you need first and foremost to have a thorough understanding of your user base. The goal is to understand how best to align your business objectives with your user’s needs. To gain a full understanding of this, you have to continually test and refine every aspect of your site until your users (and you) are fully satisfied.<\/p>\n
To better understand this concept, let’s take a look at what a UX designer does.<\/p>\n
UX designers ensure that the makeup of your site logically flows from one step to the next. They conduct user behavior tests to identify challenges that a user may face and keep testing until they eliminate these problems to create the “ideal” UX. In terms of a practical example, take a look at a UX Designer job description at Google<\/a>.<\/p>\n
The best way to understand UX is as the core of your brand. It defines your brand \u2013 the experiences your visitors have with your site. The keyword is experience<\/em>; not the site and its components, but the experience as a whole.<\/p>\n
To put it simply, when your UX is good, it helps your brand and company prosper. This holds especially true in the realm of SaaS UX design<\/a>, where an intuitive and user-friendly interface is crucial for fostering positive user experiences, driving adoption, and ultimately contributing to the success of your SaaS product.<\/p>\n
Why UX Matters for WordPress Developers and Designers<\/h2>\n
It can\u2019t be emphasized enough how UX is key to your business and brand. In this highly digital age, users spend a few seconds upon landing on your site to decide whether or not it\u2019s worth their time. How clear, easy to use and organized your website plays\u00a0a huge part in determining its success.<\/p>\n
Your user’s journey through the site and their overall experience has to be enjoyable and meaningful. They have to be fully immersed in your site and your product throughout the duration of their stay. This means that you have to give your site a “personality” that your users can identify with, in addition to making it easy to use. Connect deeply with your users in this way or risk losing them.<\/p>\n
This significance goes beyond the front page of any site you design. Your user or client’s backend experience matters, too (if they have access). They need to be able to use it from their perspective, in a way that feels natural to them. Customization is key here. You can currently customize the admin panel in WordPress with the help of various plugins (such as our own free WordPress white label and customization plugin, Branda<\/a>).<\/p>\n
The direct benefit for you, besides an increase in business, is reduced development, support and maintenance costs. You can spend time developing new and better products or services to grow your business and better your brand.<\/p>\n
Oh, and keep your site visitors and clients happy, too.<\/p>\n
\n![\"Illustration](\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2015\/11\/various-devices.png\")
<\/div>\n<\/div>\nHow to Improve Your UX<\/h2>\n
Let’s start this section with an example of what bad<\/em> UX looks like.<\/p>\n
Do you remember the launch of HealthCare.Gov<\/a>? It has become the icon of what good user experience isn\u2019t<\/em>. Site outages, overloaded servers, complex site navigation, and other feature failures were its defining characteristics.<\/p>\n
You don’t want that.<\/p>\n
With the above in mind, the most immediate way to improve your UX is to keep it in play at all stages of product development.\u00a0An offline site represents the worst possible UX experience. It may sound obvious, but how tight a handle do you have on uptime, and how much are you working to ensure that your site’s uptime is\u00a0at\u00a0a maximum?<\/p>\n
Now let’s consider some of the key aspects of a positive<\/em> user experience:<\/p>\n
- \n
- Positive emotional response<\/li>\n
- Sense of control<\/li>\n
- Relevancy<\/li>\n
- Comprehension<\/li>\n<\/ul>\n
Let\u2019s take a look at some current UX trends that encompass\u00a0the above characteristics.<\/p>\n
Responsive Web Design<\/strong><\/h3>\n
With increased mobile usage, UX now focuses to a great extent on providing great responsive experiences.<\/p>\n
Google highly recommends the use of responsive design to match their service standards. The aim is to create a unifying user experience across all devices.<\/p>\n
Content-Focused Design<\/strong><\/h3>\n
Content-focused layouts are vital to UX. Users engage and find value through your content. Ensure that it is featured prominently and aesthetically across the board to provide your users with a valuable experience.<\/p>\n
Determining great UX is reasonably subjective, which is why overly testing UX is a good idea. Let\u2019s take a look at tried and tested good UX in WordPress.<\/p>\n
Examples of UX in WordPress<\/h2>\n
Amax<\/a> is one of the most responsive themes out there. It is flexible and adaptive, providing a great and enjoyable experience for users. The layout is both organized and smooth flowing. A great design to portray any story.<\/p>\n
\n![\"Responsive](\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2015\/11\/AMAX-WordPress-Theme.jpg\")
Responsive and easy to use AMAX WordPress theme<\/figcaption><\/figure>\n<\/div>\n Simplicity<\/a>. The name says it all. It is a flat retina theme that\u2019s focused on visually creating the best story for users. Anyone can understand and easily interact with a site that adopts this theme.<\/p>\n
\n![\"Clean](\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2015\/11\/Simplicity-theme.jpg\")
Clean flat retina Simplicity WordPress theme<\/figcaption><\/figure>\n<\/div>\n Developers have always taken UX very seriously, now more than ever.<\/p>\n
Check out our list of\u00a015 WordPress Sites That Are Changing The Design Game<\/a> to see more examples of both UX & UI.<\/p>\n
What is User Interface (UI)?<\/h2>\n
UI is the physical and technical elements that enable the user to interact with the technology or product, i.e. the controls, buttons, etc. UI visually portrays the UX elements that have been laid out to provide a meaningful and enjoyable interaction with your user.<\/p>\n
So what do UI designers do?<\/p>\n
They design product layouts to visually communicate what the UX designer has laid out. They create typography, icons and other interactive elements that solve direct interaction problems for the user. For example, a UI designer in charge of creating a WordPress admin dashboard might decide whether to use a slider, button or arrow to execute a task or move to another section. They are also responsible for making sure that all technical elements are consistent and applied across the board.<\/p>\n
Take a look at a UI Designer job description at KPMG<\/a>.<\/p>\n
Why UI Matters For WordPress Developers and Designers<\/h3>\n
A good user interface can make or break a WordPress site. It is essential that a user can interact with a site in an intuitive and efficient way without any distractions. Focus equally on design and function to achieve a clean, intuitive and efficient site.<\/p>\n
In WordPress, the UI is also the backend admin user panel and tools that enable all content and web production. It is important for WordPress developers to build a functional dashboard with a highly operative and proficient UI.<\/p>\n
Let\u2019s, for example, contemplate two WordPress themes or developments that have the same functionality but different user interfaces. Which one would perform better in terms of getting more downloads or users? Simple: the one that has the easier, quicker, more intuitive and interactive user interface.<\/p>\n
Your clients\u00a0want to use something clean, organized, clear and intuitive.<\/p>\n
How to Improve Your UI\/Key Characteristics<\/h3>\n
Creating a good UI is demanding and takes a lot of organization.<\/p>\n
So, what makes a good UI? It\u2019s a difficult question and the answer isn\u2019t as straightforward. (The examples below will give you a more visual understanding.) Here are some characteristics\u00a0of good UI:<\/p>\n
- \n
- Consistent:<\/em> design and behavior across the site should be consistent<\/li>\n
- Intuitive<\/em>: it\u00a0should work the way the user\u00a0rationally expects it to and they shouldn’t undergo a learning curve<\/li>\n
- Responsive<\/em>: design and layout should be flexible across various devices<\/li>\n
- Familiar<\/em>: design changes and behavior shouldn’t be too drastic or unfamiliar to the user<\/li>\n
- Clean<\/em>: an organized, flat and simple design and function<\/li>\n
- Elegant<\/em>: an aesthetically pleasing design and layout<\/li>\n
- Efficient<\/em>: efficiency is key particularly if a user needs to spend a lot of time on your site<\/li>\n
- Content-focused<\/em>: content, text or visual, is powerful and adds\u00a0value<\/li>\n<\/ul>\n
Top UI Trends<\/h2>\n
Material Design<\/strong><\/h3>\n
Google’s Material Design is the new kind of “flat” design that Apple and Microsoft have been using. Material design, like flat design, is content-focused, adaptable and streamlined while combining visual motion and interaction design. It makes a website look cleaner and improves performance. A lot of web developers are creating sites based on this concept.<\/p>\n
Card Layouts<\/strong><\/h3>\n
Card layouts are widely being adopted for their simple, clean, versatile look. It’s also a good way for the user to digest and participate in your story. It can be easily integrated into responsive layouts for great user interaction.<\/p>\n
Micro-interactions<\/strong><\/h3>\n
Micro-interactions are contained product moments that perform one small task. Setting your alarm, muting your phone and transferring a file are examples of micro interactions. Even though micro-interactions are small, almost invisible, they could greatly improve UI & UX if they are implemented well. A classic example of this is Facebook\u2019s like button. Many web developers are incorporating this UI design as users have come to expect simple and effective micro-interactions.<\/p>\n
Typography<\/strong><\/h3>\n
Typography plays a huge role in UI design. Web font services like Google Fonts and Typekit offer a wide range of high-quality fonts to enhance UI.<\/p>\n
Icons<\/strong><\/h3>\n
Icons are being used everywhere. They have become the perfect replacement for heavy images and texts. They can create a fun and clean feel to a site. More developers are using them in UI revamps.<\/p>\n
Scrolling<\/strong><\/h3>\n
Another effect of increased mobile usage. Clicking is yesterday\u2019s task, the 2015 user wants to scroll, not just on mobile, but on all devices. This is because parallax scrolling<\/a> creates a great content experience and greatly cuts down web loading time. It\u2019s an element of good UI that developers need to adopt.<\/p>\n
Examples of UI in WordPress<\/h2>\n
Although the following themes do not come with powerful admin interfaces, they are examples of great UI in WordPress.<\/p>\n
The\u00a0Twenty Fifteen<\/a>\u00a0default theme is the embodiment of great UI. It\u2019s clean, simple, efficient, responsive, intuitive and content-focused \u2013 a\u00a0great improvement<\/a> from its previous version, Twenty Fourteen<\/a>.<\/p>\n
![\"Twenty](\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2015\/11\/twenty-fifteen-yellow-1.png\")
Clean, content-focused Twenty Fifteen WordPress theme in yellow.<\/figcaption><\/figure>\n Let\u2019s Recap<\/b><\/h3>\n
To recap and establish a distinctive definition of UX and UI: UI is the components that enable a user to efficiently use your product and the UX is the culminating effect of all those components on the user.<\/strong> In other words, user interface is the vehicle to achieving better user experience.<\/p>\n
It\u2019s highly critical not to confuse the two. If you\u2019re in the market for a designer or are managing both as a developer, you need to have a very clear understanding of what interface design and user experience design entail. Blurring the line between the two could be costly to your product, business, and brand.<\/p>\n
What About the WordPress Admin Panel?<\/h2>\n
The WordPress admin panel has come a long way in terms of UI and UX. Imagine the current version of the WordPress user interface with tons of features, layouts, categories, plugins etc. Now strip that bare, right down to minimal features and one post category. That was the 2003 version of the WordPress admin panel.<\/p>\n
\n\n![\"WordPress](\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2015\/11\/wordpress-ui.png\")
WordPress circa 2003.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n It has been developed through the years with added features like spell-check; thousands of plugins; URL redirects and structures; visual editors; batch editing (of plugins, themes etc); widgets; APIs; new and improved dashboard designs; automatic maintenance; better support; better search; multi-device functionality; and tons of other features. WordPress still largely depends on various plugins for better UI & UX functions.<\/p>\n
\n![\"The](\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2015\/11\/wordpress-4.3.png\")
The current WordPress backend.<\/figcaption><\/figure>\n<\/div>\n What we\u2019re looking to see from WordPress in the near future is a more clean admin dashboard that enables easy visual customization of a whole site. It would be ideal if WordPress UX were highly personalized and customized to the individual user, without the need for plugins.<\/p>\n
UX and UI: Where to Next?<\/h2>\n
Here is some further reading to help you fully comprehend and implement UI and UX on your site:<\/p>\n
- \n
- UX Foundations<\/a>\u00a0(Envato UX Foundations course)<\/li>\n
- LinkedinLearning UX tutorials<\/a> (LinkedinLearning UX video courses for beginner, intermediate, and expert developers and designers)<\/li>\n
- A Design Workflow Tutorial for Developers: Deliver Better UI\/UX On Time<\/a>\u00a0(A guide to creating a UX\/UI Design workflow that works best for your team)<\/li>\n
- Interactive UX Design Tutorials for Beginners<\/a>\u00a0(12 slideshows that cover UX in detail)<\/li>\n<\/ul>\n
<\/p>\n
- LinkedinLearning UX tutorials<\/a> (LinkedinLearning UX video courses for beginner, intermediate, and expert developers and designers)<\/li>\n
- Intuitive<\/em>: it\u00a0should work the way the user\u00a0rationally expects it to and they shouldn’t undergo a learning curve<\/li>\n
- Consistent:<\/em> design and behavior across the site should be consistent<\/li>\n
- Why UX Matters for WordPress Developers and Designers<\/a><\/li>\n