{"id":161344,"date":"2016-12-14T13:00:59","date_gmt":"2016-12-14T13:00:59","guid":{"rendered":"https:\/\/premium.wpmudev.org\/blog\/?p=161344"},"modified":"2017-05-25T06:02:45","modified_gmt":"2017-05-25T06:02:45","slug":"sneaky-online-tools-spy-on-site-visitors","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/sneaky-online-tools-spy-on-site-visitors\/","title":{"rendered":"14 Sneaky Online Tools to Help You Spy on Your Site Visitors"},"content":{"rendered":"

You\u2019re in business to cater to your audience, right? In person. Over the phone. Via email. And even passively through your website. Whether they’re prospective customers just checking out your site, loyal subscribers who have yet to purchase anything, or actual paying customers, it doesn\u2019t matter. Every point of contact you have with them counts.<\/p>\n

But unless you explicitly ask your audience how you\u2019re doing, how do you really know how they feel about you? This is especially important for your website\u2014one of the most valuable assets in which you\u2019ve no doubt invested a lot of time and money building.<\/p>\n

According to Esteban Kolsky of thinkJar<\/a>:<\/p>\n

\u201cOnly\u00a01 out of 26 unhappy customers complain. The rest churn. A lesson here is that companies should not view absence of feedback as a sign of satisfaction. The true enemy is indifference.\u201d<\/p><\/blockquote>\n

The takeaway here is this: if a visitor should feel dissatisfied in any way, don\u2019t trust that they\u2019ll speak up. Unless they\u2019re a long-time paying and loyal customer (and, even then, it\u2019s not a guarantee), why should they go out of their way to let you know your site loaded too slowly or that there was a security warning in their browser? Instead, you\u2019ve got to read between the lines.<\/p>\n

If you\u2019re not doing so already, take matters into your own hands. The following list of 14 online tools will help you \u201cspy\u201d on your site\u2019s visitors in an attempt to better understand what you\u2019re doing right with your website\u2026 and what you\u2019re doing wrong.<\/p>\n

Online Tools to Help You Better Understand Your Visitors\u2019 Behavior (and Needs)<\/h3>\n

Anyone who takes the time to interact with your brand expects to receive something valuable in exchange. While that something of value may differ from site to site, what remains the same is this: your site\u2019s visitors (and your prospects and customers, in general) never want there to be a disruption to their experience.<\/p>\n

Without the right online tools in place, you may never know that there is<\/em> a disruption. Sure, Google Analytics can usually tip you off to something being amiss, but it\u2019s usually not enough. You can\u2019t afford to rely on analytics to tell the whole story.\u00a0High bounce rates are bad<\/a>, but can you even tell what\u2019s caused them?<\/p>\n

There are a number of ways you can go about snooping on your visitors. Analytics tools like Google\u2019s are just the beginning. Consider the following:<\/p>\n

Analytics Tools<\/b><\/h3>\n

Let\u2019s start by reviewing the numbers.<\/p>\n