{"id":162474,"date":"2017-02-06T13:00:12","date_gmt":"2017-02-06T13:00:12","guid":{"rendered":"https:\/\/premium.wpmudev.org\/blog\/?p=162474"},"modified":"2017-05-25T07:43:29","modified_gmt":"2017-05-25T07:43:29","slug":"wordpress-font-typography-facelift","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/wordpress-font-typography-facelift\/","title":{"rendered":"How to Give Your WordPress Site a Font Facelift"},"content":{"rendered":"<p>As we think about all the ways we can change ourselves for the better this year, why not throw a little of that energy into making our websites better, too? I don\u2019t know about you, but I think a little facelift couldn\u2019t hurt\u2026 especially if you\u2019re in the mood to shake things up a bit.<\/p>\n<p>When it comes to website revamps, there\u2019s no need to do a full redo \u2013 unless your <a href=\"https:\/\/wpmudev.com\/blog\/increase-on-page-time-drop-bounce-rate\/\" target=\"_blank\" rel=\"noopener\">analytics<\/a> are telling you there\u2019s something wrong. Otherwise, a little nip and tuck should be all you need to give your WordPress website a fresher look.<\/p>\n<p>My suggestion? Start with your typography.<\/p>\n<h2>Step 1: Evaluate Your WordPress Website\u2019s Current Typography<\/h2>\n<p>Before tackling any makeover, it\u2019s best to assess what you\u2019re working with first. This\u2019ll give you an idea of where any weaknesses may lie and how much flexibility you\u2019ll have in making changes.<\/p>\n<p>In order to evaluate a website\u2019s typography, ask yourself the following questions:<\/p>\n<h3>1. Where did Your Current Font(s) Come From?<\/h3>\n<p>Are you aware of how your site\u2019s current font selections came about? If your site uses the default fonts from your WordPress theme or they were chosen on a whim, that\u2019s usually a good sign that they need to be changed. While they probably look <em>good enough<\/em>, they were not hand-selected to fit with your brand\u2019s unique style. Consistency in design is key \u2013 from the images you use all the way down to the typography.<\/p>\n<div  class=\"wpdui-pic-large   \" >\n<figure class=\"wp-caption aligncenter\" data-caption=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-1364x1364 size-1364x1364\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2017\/02\/google-fonts.png\" alt=\"Google Fonts is a fantastic place to start if you're looking for a font. Best of all, it's free.\" width=\"1364\" height=\"745\" \/><figcaption class=\"wp-caption-text\">Google Fonts is a fantastic place to start if you&#8217;re looking for a font. Best of all, it&#8217;s free.<\/figcaption><\/figure>\n<\/div>\n<h3>2. Is Your Typeface Complete?<\/h3>\n<p>Let\u2019s say you\u2019ve selected a high-quality font face that meshes well with your site\u2019s design. What happens when you find out it doesn\u2019t come with a complete character set? In other words, will you be okay relinquishing your site to all-capped text or forcing your writers to avoid certain characters that aren\u2019t included in the set?<\/p>\n<p>If you\u2019re unsure of whether or not you have a complete typeface that includes all letters, numbers, and symbols, go back to the source of the font. There should be a preview field where you can enter custom text. Insert the following lines of text to ensure that all essential characters are present:<\/p>\n<p>ABCDEFGHIJKLMNOPQRSTUVWXYZ<br \/>\nabcdefghijklmnopqrstuvwxyz<br \/>\n\u00e0\u00e8\u00e9\u00ef\u00f6\u00f9\u00fc\u00e7\u00fb\u00e6\u00c6\u0153\u0152<br \/>\n.,;:?!\/[]{}()*-\u2013 \u2014\u2026\u201c\u201d\u2018\u2019_<br \/>\n0123456789<br \/>\n\u2264\u2265\u00f7+=\u2248\u2260\u00b1-\u00b7\u221a\u00b0@\u20ac\u00a3$%&amp;*|\u00ab\u00bb\\&lt;&gt;\/~\u201d\u2018\u00a7\u00b6\u00a9\u00ae\u2122<\/p>\n<h3>3. Have You Checked for Readability Issues?<\/h3>\n<p>If you\u2019re working on a Mac, I\u2019d suggest you download\u00a0<a href=\"https:\/\/support.apple.com\/en-us\/HT201749\" rel=\"noopener\" target=\"_blank\">Font Book<\/a>. Once you have a font that\u2019s piqued your interest, install it in Font Book to test for readability issues. You can use this to:<\/p>\n<ul>\n<li>Check for a complete set (like with test #2 above).<\/li>\n<li>Preview the font digitally to get a sense for how it\u2019ll appear on your website.<\/li>\n<li>Print the full character set at different sizes and styles to determine which ones are the most reader-friendly.<\/li>\n<\/ul>\n<p>This also happens to be a great tool for storing your fonts and keeping them organized for the next time you want to give your typography a makeover.<\/p>\n<h3>4. Have You Reviewed Your Typography for Mobile?<\/h3>\n<p>Free online tools like\u00a0<a href=\"http:\/\/www.responsinator.com\/\" rel=\"noopener\" target=\"_blank\">Responsinator<\/a>\u00a0make checking a website for responsive compatibility easy. These same responsive checkers can also be used to review your site\u2019s typography for mobile-friendliness.<\/p>\n<p>The standard recommendation for cross-platform font sizing is 16 points or more. That may not be the case if you choose a highly stylized or tightly-kerned font, so be sure to verify that on one of these tools before committing.<\/p>\n<p>You can also use this\u00a0<a href=\"http:\/\/usabilitynews.org\/a-comparison-of-popular-online-fonts-which-size-and-type-is-best\/\" rel=\"noopener\" target=\"_blank\">guide to popular font sizing<\/a> to give you an idea of where to start.<\/p>\n<h3>5. Is Your Font Color Reader-Friendly?<\/h3>\n<p>Making over your site\u2019s typography isn\u2019t just about finding the right font or size. Nope, it\u2019s also about finding the right color. If you haven\u2019t experimented with this\u00a0<a href=\"https:\/\/www.materialpalette.com\/\" rel=\"noopener\" target=\"_blank\">Material Design Palette<\/a> yet, take a moment to do so now. You\u2019ll see that regardless of which branding colors you select, the primary and secondary font color are always black or a shade of grey.<\/p>\n<div  class=\"wpdui-pic-large   \" >\n<figure class=\"wp-caption aligncenter\" data-caption=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-1364x1364 size-1364x1364\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2017\/02\/material-design-color-palette.png\" alt=\"Need help picking a color scheme for your website? The Material Design Color Palette offers a great starting point.\" width=\"1364\" height=\"731\" \/><figcaption class=\"wp-caption-text\">Need help picking a color scheme for your website? The Material Design Color Palette offers a great starting point.<\/figcaption><\/figure>\n<\/div>\n<h3>6. Have You Tested Your Typography for Accessibility?<\/h3>\n<p>Web developers know all about how to make websites\u00a0<a href=\"https:\/\/www.w3.org\/WAI\/intro\/wcag.php\" rel=\"noopener\" target=\"_blank\">accessible<\/a>. However, if you\u2019re really looking to give your typography a universal-friendliness in this next iteration, pay closer attention to factors that may affect those who are visually impaired or color blind.<\/p>\n<p>Start by running your website through\u00a0<a href=\"http:\/\/colororacle.org\/\" rel=\"noopener\" target=\"_blank\">Color Oracle<\/a>. This tool will simulate how your website appears to those who are color blind.<\/p>\n<p>Then review the recommendations made by the\u00a0<a href=\"https:\/\/www.afb.org\/\" rel=\"noopener\" target=\"_blank\">American Foundation for the Blind<\/a>. These \u201ctips for making print more readable\u201d include suggestions regarding print size, typography selection, color usage, contrast, and spacing.<\/p>\n<p>You never know who may come to your website, so it\u2019s important to consider these factors now while you\u2019re taking the time to give your typography a facelift.<\/p>\n<h2>Step 2: Follow Typography Best Practices<\/h2>\n<p>Font choice is a personal decision, much like everything else in web design. So while I cannot tell you which fonts to use, I still think it\u2019s important to lay out the best practices to follow while doing your research, testing, and implementation of new ones.<\/p>\n<p>Here are the basic rules to follow:<\/p>\n<ul>\n<li><b>Match your brand<\/b>: Select a font that follows the design rules you\u2019ve already established for your brand.<\/li>\n<li><b>Keep it simple<\/b>: Use no more than two or three typefaces across your website. That being said, it\u2019s okay to use a font face that\u2019s a little out of the ordinary, just make sure it\u2019s easy to read.<\/li>\n<li><b>Maintain consistency<\/b>: Use consistent font styling throughout the site. In other words, all headings should use the same font, size, color, and style. The same goes for all body text, navigational text, hyperlinked text, and any other types of text you use on the site.<\/li>\n<li><b>Create contrast<\/b>: While consistency across font type matters, there should be a contract between headings and basic body text. You can do this by pairing a sans serif font with a serif or a cursive font with a handwritten one. Just be sure the contrast is striking, though not to the point of being off-putting.<\/li>\n<li><b>Check the color<\/b>: As noted earlier, black or shades of dark gray\u00a0work best for readability. There\u2019s also the background color to take into consideration as well, so it\u2019s important to pair colors accordingly (i.e. light text on a dark background and dark text on a light background).<\/li>\n<li><b>USE ALL CAPS SPARINGLY<\/b>: All caps text can be very difficult to read. Either that or it may give off the <a href=\"http:\/\/uxmovement.com\/content\/all-caps-hard-for-users-to-read\/\" rel=\"noopener\" target=\"_blank\">wrong vibe<\/a>. So, if you feel you have to use it, do so sparingly.<\/li>\n<li><b>Establish hierarchy<\/b>: Just because the general rule is to use a font size of at least 16 points, that doesn\u2019t mean all your site\u2019s typefaces need to stick to that minimum limit. Headers, subheaders, and body text should be sized to establish a clear hierarchy in terms of what\u2019s most important.<\/li>\n<li><b>Don\u2019t forget about spacing<\/b>: Once you\u2019ve implemented the new typography on your site, you\u2019ll want to optimize its spacing. If there are issues with lines spaced too closely with one another, fix the leading. If there are issues with readability within a line of text, you\u2019ll need to adjust the kerning and maybe even the tracking. Ideally, each line of text should stretch no more than 15 words.<\/li>\n<li><b>A\/B test before making a commitment<\/b>: While you might be ecstatic about your new font choice, other people might not feel the same way. Do yourself a favor and make sure to <a href=\"https:\/\/wpmudev.com\/blog\/ab-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a> your new font choice before fully committing to it. Your website (and business) will thank you for it later.<\/li>\n<\/ul>\n<h2>Wrapping Up<\/h2>\n<p>If want help finding that new, striking font face (or two) for your website, check out these <a href=\"https:\/\/wpmudev.com\/blog\/font-choices-wordpress-web-design\/\" target=\"_blank\" rel=\"noopener\">resources to more efficiently find and use fonts<\/a> (it\u2019s at the bottom of the post). They\u2019ll get you and up and running with some flashy new typography in no time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we think about all the ways we can change ourselves for the better this year, why not throw a little of that energy into making our websites better, too? I don\u2019t know about you, but I think a little facelift couldn\u2019t hurt\u2026 especially if you\u2019re in the mood to shake things up a bit. [&hellip;]<\/p>\n","protected":false},"author":344989,"featured_media":162487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"blog_reading_time":"","wds_primary_category":0,"wds_primary_tutorials_categories":0,"footnotes":""},"categories":[235],"tags":[38,973],"tutorials_categories":[],"class_list":["post-162474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc","tag-design","tag-fonts"],"_links":{"self":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/162474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/users\/344989"}],"replies":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/comments?post=162474"}],"version-history":[{"count":8,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/162474\/revisions"}],"predecessor-version":[{"id":203741,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/162474\/revisions\/203741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/media\/162487"}],"wp:attachment":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/media?parent=162474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/categories?post=162474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/tags?post=162474"},{"taxonomy":"tutorials_categories","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/tutorials_categories?post=162474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}