{"id":162830,"date":"2017-03-01T13:00:30","date_gmt":"2017-03-01T13:00:30","guid":{"rendered":"https:\/\/premium.wpmudev.org\/blog\/?p=162830"},"modified":"2017-03-01T00:52:32","modified_gmt":"2017-03-01T00:52:32","slug":"using-video-wordpress","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/using-video-wordpress\/","title":{"rendered":"How to Use Video on Your WordPress Site in 2017"},"content":{"rendered":"

Back in 2009, WordPress added video embedding capabilities into their 2.9 update<\/a>. A lot has changed since then. Take the latest WordPress 4.7 release<\/a>, for instance. The new Twenty Seventeen theme now automatically comes with a built-in video header option.<\/p>\n

It\u2019s not surprising to see WordPress make this foray into video with their latest update. Many developers have already recognized a need to create built-in video background capabilities for their themes. With video as big as it is right now, and with it showing little signs of slowing, it only makes sense that we\u2019re seeing more video functionality pop up in WordPress as 2017 wears on.<\/p>\n

When it comes to your website, it\u2019s important to have a steady stream of relevant content flowing through it\u2014to secure your audience\u2019s attention and to boost SEO. Video content is an excellent way to keep your content fresh, tap into this medium\u2019s popularity with your audience, and also differentiate yourself from the competition.<\/p>\n

If you\u2019re ready to take advantage of this growing marketing trend, today\u2019s article will explore the various ways you can creatively use video on your WordPress site in 2017.<\/p>\n

Note: As many of the videos featured in this post use Vimeo, we’ve had to provide screenshots, unfortunately! But do click through to the websites to see how they look in context.<\/em><\/p>\n

Creative Ways to Use Video on Your Website<\/h3>\n

The future looks bright for video. Cisco predicts that, by 2020, video will comprise about 80% of all Internet traffic<\/a>.<\/p>\n

Although we\u2019ve got a few years to go, there are various ways you can start to use video content on your WordPress site today. Here are some examples of how marketers use video to attract and engage an audience through video:<\/p>\n

Background Video Headers<\/h4>\n

The YouVisit<\/a> website features stunning fullscreen videos designed to give visitors 3D tours of your business or facility.<\/p>\n

\"Get <\/div>\n

Welcome Videos for the Home Page<\/h4>\n

The WPMU DEV website features a fun superhero-themes promotional video on the home page that advertises our products.<\/p>\n

Explainer Videos for Landing Pages<\/h4>\n

Research<\/a> says explainer videos lead to \u201c100% longer average time-on-site per visitor (another 1-2 minutes).\u201d<\/p>\n

The CrazyEgg website features a fun explainer video that runs through the features of the service.<\/p>\n

\"Crazy<\/div>\n

Video Blogs<\/h4>\n

Vimeo’s Video School<\/a> offers advice on how to vlog.<\/p>\n

\"Video<\/div>\n

User-Generated Content for Your Product, Service, or Company<\/h4>\n

The GoPro website features content produced by its users<\/a>\u00a0that show off how much fun they have with the product.<\/p>\n

chJ0HFpQ0A4<\/span><\/span><\/p>\n

Product How-To Videos<\/h4>\n

Ninety-three per cent of businesses<\/a> believe help to improve consumers\u2019 understanding of their products.<\/p>\n

Solo Stove<\/a> has well-produced and informative how-to videos of its products.<\/p>\n

8BhNmcOqPv8<\/span><\/span><\/p>\n

These samples are just the tip of the iceberg. Additionally, you can use video to:<\/p>\n