{"id":169595,"date":"2018-01-02T13:00:41","date_gmt":"2018-01-02T13:00:41","guid":{"rendered":"https:\/\/premium.wpmudev.org\/blog\/?p=169595"},"modified":"2017-12-18T20:34:00","modified_gmt":"2017-12-18T20:34:00","slug":"internal-link-building","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/internal-link-building\/","title":{"rendered":"Internal Link Building: Why You Need To Do It and How to Get Started"},"content":{"rendered":"

External links and backlinks<\/a> are an important part of every website\u2019s SEO strategy. They send signals to both search engines and visitors about the quality of content on your site. They also serve as proof of your breadth of knowledge on the subject matter and they help your site \u201cborrow\u201d authority from trusted external sources.<\/p>\n

Internal links–that is, those that direct visitors to other pages within your domain–are arguably just as important.<\/p>\n

While internal links may not require special design or development expertise in order to execute them, using them effectively does require some foresight and planning. So, today, let\u2019s look at why you should use internal links on your site, how to develop a strategy for them, and which tools you can use to create a system of internal links for a stronger performance in search.<\/p>\n

The Lowdown on Internal Link Building and Why You Must Do It<\/h2>\n

Here is an example of an internal link coded into a blog post on the WPMU DEV website:<\/p>\n

\"Post <\/div>\n

And here is that same internal link presented on the WPMU DEV website:<\/p>\n

\"Post <\/div>\n

All an internal link does is point visitors to other content on<\/em> your website. It\u2019s as simple as that.<\/p>\n

Technically, your navigation<\/a> is just a well-organized and cleanly-designed system of internal links:<\/p>\n

\"Post <\/div>\n

Every CTA is an internal link, too:<\/p>\n

\"Post <\/div>\n

But that\u2019s not the only place where internal links can go. They can show up:<\/p>\n