{"id":171266,"date":"2018-03-20T13:00:10","date_gmt":"2018-03-20T13:00:10","guid":{"rendered":"https:\/\/premium.wpmudev.org\/blog\/?p=171266"},"modified":"2018-07-24T16:47:59","modified_gmt":"2018-07-24T16:47:59","slug":"how-to-take-full-advantage-of-wordpress-automation","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/how-to-take-full-advantage-of-wordpress-automation\/","title":{"rendered":"How to Take Full Advantage of WordPress Automation"},"content":{"rendered":"<p>Automation can be a scary word for some, especially when a business relies on being able to make a personal connection with clients or customers. When it comes to working in WordPress, however, we understand that automation is a good thing (up to a certain point anyway). While we obviously don\u2019t want a bot writing a bunch of gobbledygook for our blogs, we do want to streamline our workflows when it makes sense to do so.<\/p>\n<p><em><span class=\"s1\"><b>Update 7\/24\/18: Reports just got a major upgrade and are now both translation and\u00a0subsite ready.\u00a0<\/b><a href=\"https:\/\/wpmudev.com\/blog\/wpmu-dev-hub-reporting-got-a-major-upgrade-and-were-not-done\/\" target=\"_blank\"><span class=\"s2\"><b>Check it out!<\/b><\/span><\/a><\/span><\/em><\/p>\n<p>That said, while WordPress automation is a good thing, it typically comes in the form of a plugin\u2026 which is why this can get a little tricky. As you know, WordPress plugins can add some serious weight to a site, so you don\u2019t want to overdo it. But if you get the right plugins in place, you won\u2019t have to worry about any degrading side effects to your site\u2019s performance.<\/p>\n<p>So, let\u2019s take a look at all the ways you can automate WordPress as well as how you should set up each of these processes.<\/p>\n<h2>15 Ways to Automate Your WordPress Site and Workflow<\/h2>\n<p><a href=\"https:\/\/www.cbsnews.com\/news\/maybe-artificial-intelligence-wont-destroy-us\/\" rel=\"noopener\" target=\"_blank\">Gray Scott<\/a> hypothesized that, \u201cBy 2018, automation is going to be in full swing in the United States and around the world. There are estimates that it could replace 50 percent of our jobs.\u201d<\/p>\n<p>If you replace \u201cjobs\u201d with \u201ctasks\u201d, I think that\u2019s a wonderful outlook to have for the state of working with WordPress. Imagine having to spend 50% less time on the menial tasks that detract from the real work you should be doing. Of course, that\u2019s not to say that those tasks are unnecessary to your workflow and aren\u2019t \u201creal\u201d work. It\u2019s just, why waste your time on them if a piece of software can do it more quickly and efficiently?<\/p>\n<p>And that\u2019s what we\u2019re going to look at right now: all those WordPress website processes that can and should be automated on your website.<\/p>\n<h3>1. Updates<\/h3>\n<p>It\u2019s essential to keep the WordPress core as well as any themes or plugins on your site updated. If you fail to make these updates&#8211;or even if you fail to do so in a timely fashion&#8211;your site could suffer some serious consequences (usually as it pertains to security). So, if you decide to pick-and-choose which of these tasks to automate in WordPress, this should definitely make your list.<\/p>\n<p>To <a href=\"https:\/\/wpmudev.com\/blog\/auto-update-wordpress-themes-plugins\/\" target=\"_blank\" rel=\"noopener\">automate the updates process<\/a>, get acquainted with <a href=\"https:\/\/wpmudev.com\/blog\/introducing-automate\/\" target=\"_blank\" rel=\"noopener\">Automate<\/a>.<\/p>\n<div  class=\"wpdui-pic-regular  \"> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-600x600 size-600x600\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/Automate-Tool.png\" alt=\"Automate Tool\" width=\"600\" height=\"156\" \/> <\/div>\n<p>Upon activating this tool, you can choose how much or how little you want to automate the updates process. It also comes with a neat reporting feature, so you can be informed of all the updates happening on your site (even if you didn\u2019t have a hand in doing them).<\/p>\n<h3>2. Database Cleanup<\/h3>\n<p>There are a number of ways in which you can <a href=\"https:\/\/wpmudev.com\/blog\/clean-up-optimize-wordpress\/\" target=\"_blank\" rel=\"noopener\">clean up and optimize your WordPress site<\/a>. While most of those tasks require direct input and action taken by you, there is one very important task you can automate: database cleanup.<\/p>\n<p>With a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" rel=\"noopener\" target=\"_blank\">WP-DBManager<\/a>, you can schedule the automatic backup, cleaning, and optimization of your site\u2019s database. This isn\u2019t always the most exciting or even easiest of tasks, so it\u2019s nice to have a plugin to relieve you of that responsibility.<\/p>\n<h3>3. Backups<\/h3>\n<p>Your database isn\u2019t the only thing that needs a backup. If you want to ensure your site\u2019s content is preserved somewhere outside of WordPress in case you need to quickly restore your site to its last-saved version, regular backups are necessary. Of course, these take time to manage (and to remember to do), which is why you should automate this with a plugin.<\/p>\n<p>The first backup tool you should use is Automate. With it, you can schedule a backup prior to any updates being made to your site. The second backup tool which you should use for more predictable and regular backups is a WordPress plugin.<\/p>\n<figure id=\"attachment_208737\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/snapshot-pro.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-208737\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/snapshot-pro.png\" alt=\"Snapshot Pro\" width=\"600\" height=\"296\" \/><\/a><figcaption class=\"wp-caption-text\">Automate your WordPress backups with Snapshot Pro.<\/figcaption><\/figure>\n<p>You have a number of quality <a href=\"https:\/\/wpmudev.com\/blog\/backup-plugins-compared\/\" target=\"_blank\" rel=\"noopener\">backup plugins<\/a> to choose from, but you should start with <a href=\"https:\/\/wpmudev.com\/project\/snapshot\/\" target=\"_blank\" rel=\"noopener\">Snapshot Pro<\/a> if you have a WPMU DEV account.<\/p>\n<h3>4. Security Monitoring and Cleanup<\/h3>\n<p>When it comes to <a href=\"https:\/\/wpmudev.com\/blog\/ultimate-guide-wordpress-security\/\" target=\"_blank\" rel=\"noopener\">securing your WordPress site<\/a>, you can never have too much security in place. As you can imagine, this can occupy quite a lot of your time, which is why automation is going to be key here. Automation also allows you to peek behind the scenes to scope out whether someone\u2019s infiltrated areas of your site that aren\u2019t readily visible. It\u2019s definitely a huge help.<\/p>\n<p>As far as automating WordPress security, you won\u2019t be able to do so with every task on your <a href=\"https:\/\/wpmudev.com\/blog\/ultimate-wordpress-security-checklist\/\" target=\"_blank\" rel=\"noopener\">security checklist<\/a>. However, there are some parts of it that can be automated through WordPress tools and <a href=\"https:\/\/wpmudev.com\/blog\/wordpress-security-plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress security plugins<\/a>.<\/p>\n<figure id=\"attachment_205902\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/defender-plugin-banner.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-ratio-full wp-image-205902\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/defender-plugin-banner-1050x343.png\" alt=\"Defender plugin banner\" width=\"1050\" height=\"343\" \/><\/a><figcaption class=\"wp-caption-text\">Keep your WordPress site safe, secure, and free of vulnerabilities automatically with Defender.<\/figcaption><\/figure>\n<p>With the <a href=\"https:\/\/wpmudev.com\/project\/wp-defender\/\" target=\"_blank\" rel=\"noopener\">Defender plugin<\/a>, you can automate tasks like:<\/p>\n<ul>\n<li>Advanced login protection like two-factor authentication<\/li>\n<li>Threat lockouts as soon as they\u2019re detected<\/li>\n<li>File change monitoring<\/li>\n<li>Regular security scans and reporting<\/li>\n<li>Automated backups with Snapshot Pro are also included<\/li>\n<\/ul>\n<h3>5. Spam Blocking<\/h3>\n<div  class=\"wpdui-pic-regular  \"> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-600x600 size-600x600\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/Akismet-Plugin.png\" alt=\"Akismet Plugin\" width=\"600\" height=\"192\" \/> <\/div><br \/>\nAnother type of security and threat protection you can automate is spam blocking. With a WordPress plugin like <a href=\"https:\/\/wordpress.org\/plugins\/akismet\/\" rel=\"noopener\" target=\"_blank\">Akismet<\/a>, you won\u2019t have to worry about sifting through comments submitted to your blog to try and identify the bad apples. The plugin will take care of the heavy lifting, so you can focus on the valid and valuable comments left by your followers.<\/p>\n<h3>6. Performance Enhancements and Monitoring<\/h3>\n<p>By now, you know that your site\u2019s speed really should never go beyond a three-second load time. Anything more than that and it\u2019s time to do some serious cleanup before you start noticing a huge increase in your bounce rates. Thankfully, you can automate much of this performance monitoring and cleanup work with WordPress tools.<\/p>\n<p>First, you need\u00a0to <a href=\"https:\/\/wpmudev.com\/blog\/check-wordpress-site-speed-gtmetrix-lighthouse\/\" target=\"_blank\" rel=\"noopener\">scan your WordPress site\u2019s performance<\/a>. It will let you know all the ways in which you can <a href=\"https:\/\/wpmudev.com\/blog\/speeding-up-wordpress\/\" target=\"_blank\" rel=\"noopener\">speed up your website<\/a>.<\/p>\n<p>Next, you\u2019ll need to install a <a href=\"https:\/\/wpmudev.com\/blog\/top-wordpress-caching-plugins\/\" target=\"_blank\" rel=\"noopener\">caching plugin<\/a>.<\/p>\n<figure id=\"attachment_207858\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/09\/hummingbird-banner.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-ratio-full wp-image-207858\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/09\/hummingbird-banner-1050x339.png\" alt=\"Hummingbird banner\" width=\"1050\" height=\"339\" \/><\/a><figcaption class=\"wp-caption-text\">Automate WordPress site monitoring and optimization tasks with Hummingbird.<\/figcaption><\/figure>\n<p>A caching plugin does more than just cache your site\u2019s content and keep <a href=\"https:\/\/wpmudev.com\/blog\/reduce-https-requests\/\" target=\"_blank\" rel=\"noopener\">HTTPS requests<\/a> to a minimum. In fact, with a performance plugin like <a href=\"https:\/\/wpmudev.com\/project\/wp-hummingbird\/\" target=\"_blank\" rel=\"noopener\">Hummingbird<\/a>, you can automate both the monitoring and optimization tasks required to keep your site running along at top speed.<\/p>\n<p>Here are just some of the performance optimization tasks you can automate with Hummingbird:<\/p>\n<ul>\n<li>File minification<\/li>\n<li>Gzip compression<\/li>\n<li>Page, browser, and Gravatar caching<\/li>\n<li>Uptime monitoring and notifications<\/li>\n<li>Performance reports and recommendations<\/li>\n<\/ul>\n<h3>7. Image Optimization<\/h3>\n<p>Technically, <a href=\"https:\/\/wpmudev.com\/blog\/image-optimization-guide\/\" target=\"_blank\" rel=\"noopener\">image optimization<\/a> is a type of performance optimization. Rather than focus on files and scripts that can bog your speed down, though, <a href=\"https:\/\/wpmudev.com\/blog\/10-best-image-optimization-plugins-to-speed-up-your-wordpress-site\/\" target=\"_blank\" rel=\"noopener\">image optimization plugins<\/a> automate the compression of your site\u2019s media files.<\/p>\n<figure id=\"attachment_207857\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/09\/smush-banner.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-ratio-full wp-image-207857\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/09\/smush-banner-1050x338.png\" alt=\"Smush banner\" width=\"1050\" height=\"338\" \/><\/a><figcaption class=\"wp-caption-text\">Optimize and compress images automatically with Smush.<\/figcaption><\/figure>\n<p>If you\u2019re not using the <a href=\"https:\/\/wpmudev.com\/project\/wp-smush-pro\/\" target=\"_blank\" rel=\"noopener\">Smush Pro plugin<\/a> yet, what are you waiting for? With this plugin, you\u2019ll never have to worry about resizing or compressing images on your own again.<\/p>\n<h3>8. Search Optimization<\/h3>\n<p>As I was writing this <a href=\"https:\/\/wpmudev.com\/blog\/your-startup-guide-to-seo-a-wordpress-seo-tutorial\/\" target=\"_blank\" rel=\"noopener\">SEO tutorial<\/a> recently, I realized how much work actually goes into the <a href=\"https:\/\/wpmudev.com\/blog\/seo-checklist\/\" target=\"_blank\" rel=\"noopener\">optimization of a website for search<\/a>. The problem isn\u2019t that there\u2019s that much to optimize to start, it\u2019s more that you need to carefully review your progress in search&#8211;and much of that depends on what sort of message you\u2019re sending to the search engines.<\/p>\n<p>That\u2019s why I\u2019d say there are different types of automations you should be looking into here:<\/p>\n<p>The first is to perform an SEO audit and scan the SEO setup on your site. You can do that with an <a href=\"https:\/\/wpmudev.com\/blog\/what-you-need-to-know-to-conduct-an-seo-audit-in-wordpress\/\" target=\"_blank\" rel=\"noopener\">SEO Checkup tool<\/a>.<\/p>\n<p>The next kind of automation you should have in place is the creation of and transmission of updates of your XML sitemap to search.<\/p>\n<p>Fortunately you can perform an SEO audit and generate XML sitemaps with an <a href=\"https:\/\/wpmudev.com\/blog\/wpmu-dev-seo-plugins\/\" target=\"_blank\" rel=\"noopener\">SEO plugin<\/a> like <a href=\"https:\/\/wpmudev.com\/project\/smartcrawl-wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">SmartCrawl<\/a>.<\/p>\n<figure id=\"attachment_207859\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/09\/smartcrawl-banner.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-ratio-full wp-image-207859\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/09\/smartcrawl-banner-1050x338.png\" alt=\"Smartcrawl banner\" width=\"1050\" height=\"338\" \/><\/a><figcaption class=\"wp-caption-text\">Improve your WordPress SEO with SmartCrawl&#8217;s automated analyzer &amp; optimizer features.<\/figcaption><\/figure>\n<p>Finally, use an SEO tool to check your <a href=\"https:\/\/wpmudev.com\/blog\/5-best-seo-tools-for-checking-google-keyword-rankings\/\" target=\"_blank\" rel=\"noopener\">Google keyword rankings<\/a>. Once you set your site and keywords up in the tool, you can automate what kinds of notifications you receive about your standings and at what frequency you receive them.<\/p>\n<h3>9. Blog Scheduling<\/h3>\n<p>In order to keep your site fresh and relevant, you should be blogging on a regular basis. While you can\u2019t outsource the creation of that content to a tool (though you could always outsource to a <em>person<\/em>), you can automate the scheduling of that content.<\/p>\n<p>The easiest way to do this is within the Post creation page:<\/p>\n<div  class=\"wpdui-pic-regular  \"> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-600x600 size-600x600\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/Publish-Settings.png\" alt=\"Publish Settings\" width=\"600\" height=\"202\" \/> <\/div>\n<p>Let\u2019s say you just finished writing a blog post, but don\u2019t want to schedule it immediately. Simply click on the Edit button next to \u201cPublish immediately\u201d under Publish Settings. You\u2019ll then see it change to this:<\/p>\n<div  class=\"wpdui-pic-regular  \"> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-600x600 size-600x600\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/Automate-Publishing.png\" alt=\"Post image\" aria-hidden=\"true\" width=\"600\" height=\"321\" \/> <\/div>\n<p>All you have to do is set the future date and time when you want it to publish, press OK to save the settings, and then press the Schedule button (which was previously a Publish button).<\/p>\n<h3>10. Social Media Sharing<\/h3>\n<p>Once you have content that\u2019s published to your site, you don\u2019t want to leave it up to chance that people stumble upon it. You want to actively promote it on social media. Of course, though, that requires some effort on your part.<\/p>\n<p>In order to automate this process, you will need a WordPress plugin.<\/p>\n<div  class=\"wpdui-pic-regular  \"> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-600x600 size-600x600\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/Jetpack-Plugin.png\" alt=\"Jetpack Plugin\" width=\"600\" height=\"179\" \/> <\/div>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" rel=\"noopener\" target=\"_blank\">Jetpack<\/a> is a good free option to start with if you can find some use for the other features in this jam-packed plugin. With this one, all you\u2019ll need to do is connect your social media accounts to WordPress and set each post to automatically get promoted on each platform once it goes live on the site.<\/p>\n<div  class=\"wpdui-pic-regular  \"> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-600x600 size-600x600\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/CoSchedule-Plugin.png\" alt=\"CoSchedule Plugin\" width=\"600\" height=\"193\" \/> <\/div>\n<p>Your other option is a premium plugin like <a href=\"https:\/\/wordpress.org\/plugins\/coschedule-by-todaymade\/\" rel=\"noopener\" target=\"_blank\">CoSchedule<\/a>, which is more of a content planning and scheduling tool. Once installed, you\u2019ll have a content calendar you can work from in WordPress. Unlike Jetpack, however, you can write totally custom messages to share on social media at a later date and time.<\/p>\n<h3>11. Broken Link Checking<\/h3>\n<p>When you spend so much time crafting high-quality content for your WordPress site and devising an <a href=\"https:\/\/wpmudev.com\/blog\/internal-link-building\/\" target=\"_blank\" rel=\"noopener\">internal link structure<\/a> that\u2019s sure to improve your SEO as well as the visitors\u2019 experience, you don\u2019t want that to go to waste. While there are a number of ways in which content can be compromised, one of the easiest ways to protect against that is to use a broken link plugin.<\/p>\n<figure id=\"attachment_208738\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/broken-link-checker.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-208738\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2018\/03\/broken-link-checker.png\" alt=\"Broken Link Checker\" width=\"600\" height=\"270\" \/><\/a><figcaption class=\"wp-caption-text\">Broken Link Checker automatically scans your site looking for broken links.<\/figcaption><\/figure>\n<p>Rather than comb your site for the errant broken link, use the <a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" rel=\"noopener\" target=\"_blank\">Broken Link Checker plugin<\/a> to automate the process. Then all you have to do is watch for the broken links to appear in your widget and repair them on the spot.<\/p>\n<h3>12. Payment Collection<\/h3>\n<p>Running an e-commerce site takes a lot of work. You need to keep your product inventory or services continually updated. You have to <a href=\"https:\/\/wpmudev.com\/blog\/how-to-create-a-winning-promotional-schedule-in-wordpress\/\" target=\"_blank\" rel=\"noopener\">run regular promotions<\/a> to lure visitors and customers back for more. And you have to do everything else that non-commerce sites have to deal with. It\u2019s tough.<\/p>\n<p>That\u2019s why it\u2019s nice that you can automate the process of collecting payments with a <a href=\"https:\/\/wpmudev.com\/blog\/payment-gateways-wordpress\/\" target=\"_blank\" rel=\"noopener\">payment gateway tool<\/a>. There\u2019s absolutely no need for you to run anyone\u2019s credit card, deposit a check, or any of the other types of payment collection activities retailers had to deal with a decade or two ago. So long as you have a reliable gateway to handle it, you can wash your hands of that responsibility.<\/p>\n<h3>13. Lead Generation<\/h3>\n<p>Do you remember the days before email when you actually had to call a business or visit their storefront if you wanted to talk to someone? Yeah, I don\u2019t like to think about that much either. Luckily, email tools like Gmail and Outlook now give us the ability to have entire conversations with customers and prospects online.<\/p>\n<p>So, instead of slapping a big phone number across the top of your website, you should now be connecting your email and lead generation platforms to your contact forms. In doing so, you\u2019re automating a number of processes:<\/p>\n<ul>\n<li>The initial intake information you collect from visitors.<\/li>\n<li>The notification relay of these messages from the site to your inbox.<\/li>\n<li>The response visitors receive after they\u2019ve used one of your contact forms.<\/li>\n<\/ul>\n<p>And all this is possible thanks to contact form and <a href=\"https:\/\/wpmudev.com\/blog\/lead-generation-plugins\/\" target=\"_blank\" rel=\"noopener\">lead generation plugins<\/a> like <a href=\"https:\/\/wpmudev.com\/project\/hustle\/\" target=\"_blank\" rel=\"noopener\">Hustle<\/a>.<\/p>\n<figure id=\"attachment_208145\" class=\"wp-caption aligncenter\" data-caption=\"true\"><a rel=\"lightbox[171266]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2020\/02\/hustle.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-208145 size-full\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2020\/02\/hustle.png\" alt=\"Hustle\" width=\"600\" height=\"199\" \/><\/a><figcaption class=\"wp-caption-text\">Use Hustle to automate your site&#8217;s email capturing and lead generation campaigns.<\/figcaption><\/figure>\n<h3>14. Email Marketing<\/h3>\n<p>If you\u2019re taking the time to craft blogs for your WordPress site as well as to collect leads from your contact forms, then you should also make time for sending newsletters to followers. In some cases, you don\u2019t even have to write any content. With the right <a href=\"https:\/\/wpmudev.com\/blog\/newsletter-plugins\/\" target=\"_blank\" rel=\"noopener\">newsletter plugin<\/a>, you can automate it to pull in content from your site or to send auto-generated messages whenever new content publishes.<\/p>\n<h3>15. Analytics Gathering<\/h3>\n<p>Data collection is arguably one of the most important processes that happens for any business. When it comes to websites, there\u2019s really only one tried and true method we should rely on and that comes from Google Analytics. That, in and of itself, is one of the greatest automations we have at our disposal. Simply add a tracking code to WordPress using a <a href=\"https:\/\/wpmudev.com\/blog\/google-analytics-plugins\/\" target=\"_blank\" rel=\"noopener\">Google Analytics plugin<\/a> and then let it pull in data related to your traffic.<\/p>\n<p>While these plugins typically don\u2019t automate Analytics reports for you, you do have the ability to set these up within <a href=\"https:\/\/www.google.com\/analytics\/\" rel=\"noopener\" target=\"_blank\">Google Analytics<\/a> once the tracking code is in place.<\/p>\n<h2>Wrapping Up<\/h2>\n<p>As you can see, there\u2019s a lot that can be automated within WordPress to ease your workload and improve your workflow in the process. Without the help of these WordPress tools or plugins, much of this wouldn\u2019t be possible. But, again, it\u2019s important not to get too plugin-crazy here. The more plugins you install on your site, the more of a drain it will be on your server. So, choose your automations wisely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automation can be a scary word for some, especially when a business relies on being able to make a personal connection with clients or customers. When it comes to working in WordPress, however, we understand that automation is a good thing (up to a certain point anyway). While we obviously don\u2019t want a bot writing [&hellip;]<\/p>\n","protected":false},"author":344989,"featured_media":171404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"blog_reading_time":"","wds_primary_category":0,"wds_primary_tutorials_categories":0,"footnotes":""},"categories":[263],"tags":[9974,10882],"tutorials_categories":[],"class_list":["post-171266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-wordpress","tag-automation"],"_links":{"self":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/171266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/users\/344989"}],"replies":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/comments?post=171266"}],"version-history":[{"count":6,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/171266\/revisions"}],"predecessor-version":[{"id":208736,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/171266\/revisions\/208736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/media\/171404"}],"wp:attachment":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/media?parent=171266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/categories?post=171266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/tags?post=171266"},{"taxonomy":"tutorials_categories","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/tutorials_categories?post=171266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}