{"id":173339,"date":"2018-07-06T13:00:22","date_gmt":"2018-07-06T13:00:22","guid":{"rendered":"https:\/\/premium.wpmudev.org\/blog\/?p=173339"},"modified":"2018-07-06T00:23:58","modified_gmt":"2018-07-06T00:23:58","slug":"tools-to-leverage-artificial-intelligence-in-marketing-and-wordpress","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/tools-to-leverage-artificial-intelligence-in-marketing-and-wordpress\/","title":{"rendered":"Tools to Leverage Artificial Intelligence in Marketing and WordPress"},"content":{"rendered":"

There was a time when the mention of artificial intelligence was met with fear (\u201cOh no! The machines are gonna take over!\u201d) and apprehension (\u201cAgh! They\u2019re gonna put me out of a job!\u201d) Business owners have quickly discovered that there isn\u2019t much to fear, at least when it comes to leveraging artificial intelligence like machine learning, deep learning, and natural language processing for marketing.<\/p>\n

A Business Insider Intelligence report<\/a> paints an impressive picture of AI technology in marketing today:<\/p>\n

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\"BI
Look at that YoY Growth<\/figcaption><\/figure>\n<\/div>\n

The only problem businesses are having with AI right now is in the preparedness factor.<\/p>\n

Conductor\u2019s 2018 marketing and technology report<\/a> showed that more executives feel unprepared for artificial intelligence than any other marketing technology:<\/p>\n

\n
\"eMarketer
So who’s going to define all this new tech for marketers?<\/figcaption><\/figure>\n<\/div>\n

Having acknowledged that, is the adoption of AI in marketing even realistic for most businesses?<\/p>\n

Whether it\u2019s inside of WordPress or in your efforts to promote the business outside of the CMS, there are a number of ways in which you can leverage artificial intelligence in marketing. You might be surprised by how many ways there are and how effective they can be.<\/p>\n

How to Leverage Artificial Intelligence in Marketing and WordPress<\/h2>\n

TUNE asked<\/a> over 340 CEOs, marketers, and influencers the following question:<\/p>\n

\u201cWhat technology or set of technologies will impact marketing the most next year?\u201d<\/p>\n

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\"Tune
The vast majority voted for AI<\/figcaption><\/figure>\n<\/div>\n

The overwhelming response was that AI and its associated technologies (chatbots, voice search assistants, etc.) was anticipated to be the most impactful technology this year.<\/p>\n

Rather than wait until AI has become commonplace and has given your competitors enough of an edge over your website, let\u2019s brush up on the benefits and ways you can leverage AI in marketing now.<\/p>\n

More Efficient Data Handling<\/h3>\n

In general, artificial intelligence gives you the ability to make smarter decisions when faced with greater amounts of data. Think about how much more efficient and accurate your audience segmentation and user journey profiling would be if you could mass analyze all that data your website and other marketing channels receive.<\/p>\n

Prediction Capabilities<\/h3>\n

Add deep learning, machine learning, and predictive analysis, and you can go even further with AI. Through these learning techniques, \u201cmachines\u201d grow and adapt as more information is added to the system. The machines then make inferences about user patterns, behaviors, and triggers to come up with real-time recommendations that help prevent user churn, cart abandonment, and so on. They also suggest optimal campaign conditions and platforms to help you see the best results from your marketing efforts.<\/p>\n

Amazon currently uses machine learning<\/a> to optimize its supply chain and maintain the right inventory levels. It also uses deep learning to provide personalized recommendations to users.<\/p>\n

Enhanced Customer Service Through Automation<\/h3>\n

Chatbots have been part of the public lexicon for a couple years now, thanks to Facebook\u2019s Messenger service. But it\u2019s in 2018 when we should expect to see this website trend<\/a> really shine. With access to more data and tools to now process it, chatbots don\u2019t have to be relegated to answering overly simplified questions.<\/p>\n

Enhanced Customer Service Through Data<\/h3>\n

Customer service is getting better now, too, thanks to what human support representatives can do with properly labeled data. Take, for example, Udacity, that uses a supervised learning system to influence responses its support and sales team give to users.<\/p>\n

In essence, it works like this:<\/p>\n