{"id":58087,"date":"2011-10-05T10:25:33","date_gmt":"2011-10-05T14:25:33","guid":{"rendered":"http:\/\/wpmu.org\/?p=58087"},"modified":"2011-10-04T17:29:10","modified_gmt":"2011-10-04T21:29:10","slug":"how-to-turn-your-website-into-an-automated-sales-machine-part-iii","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/how-to-turn-your-website-into-an-automated-sales-machine-part-iii\/","title":{"rendered":"How to Turn Your Website into an Automated Sales Machine (Part III)"},"content":{"rendered":"

\"Post<\/a><\/p>\n

(This is the third post in a series. For the other posts click here: Part I<\/a>, Part II<\/a>.)<\/em><\/p>\n

\u00a0Few people are simply going to hand you their money (especially on the web) unless the following three conditions are met:<\/strong><\/p>\n

    \n
  1. They need to feel sure you have exactly what they want<\/li>\n
  2. They need to feel they know how everything is supposed to work<\/li>\n
  3. They need to feel they can trust you<\/li>\n<\/ol>\n

    Luckily, you can automate your website to help satisfy your potential customers for all three of these conditions.<\/p>\n

    In Part II of the series<\/a> we talked about how each and every potential customer comes to your site with questions, and how it\u2019s your job to answer those questions. Part II was about showing them that you have exactly what they want. You do this in the main content areas of your site by being as specific as you can about the products and\/or services you offer. (That\u2019s condition #1 above: They need to feel sure you have exactly what they want.<\/em>)<\/p>\n

    In Part III, we are going to talk about how you can satisfy condition #2 above: They need to feel they know how everything is supposed to work.<\/em><\/p>\n

    The most practical way to do this is with an FAQ (Frequently Asked Questions) section. Obviously you are still answering questions in this section, but the content here will differ from the main content of your site. The main content of you site, as mentioned before, is about exactly what products and\/or services you offer. In your FAQ section, however, you will focus on all the questions that surround<\/span><\/strong> your products and services.<\/p>\n

    Some examples of FAQ question would be the following:<\/p>\n