{"id":65948,"date":"2011-12-07T10:00:51","date_gmt":"2011-12-07T15:00:51","guid":{"rendered":"http:\/\/wpmu.org\/?p=65948"},"modified":"2011-12-06T23:24:13","modified_gmt":"2011-12-07T04:24:13","slug":"new-youtube-analytics-tool-will-knock-your-socks-off","status":"publish","type":"post","link":"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/","title":{"rendered":"This New YouTube Analytics Tool Will Knock Your Socks Off"},"content":{"rendered":"<p><a rel=\"lightbox[65948]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/socks-big\/\" rel=\"attachment wp-att-65951\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65951\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2011\/12\/socks-big.jpg\" alt=\"Post image\" aria-hidden=\"true\" width=\"631\" height=\"556\" \/><\/a><br \/>\nYour WordPress site is your home. Your base. We all know that. But places like Facebook, Twitter, and YouTube are great for reaching out and drawing visitors back to you base.<\/p>\n<p>The problem with these other sites is that it\u2019s sometimes hard to get a handle what\u2019s working and what isn&#8217;t. The statistics they offer can often be very limited.<\/p>\n<p>But now YouTube has just made that a little easier by revamping its statistics package for users.<\/p>\n<p>Formerly called <em>Insight<\/em>, now called <em>YouTube Analytics<\/em>, the new tool is looking pretty nice. But even better than that, it\u2019s looking pretty useful.<\/p>\n<h2><strong>New Features<\/strong><\/h2>\n<p>A few of the new features include the following:<\/p>\n<ul>\n<li>An overview section that shows a number of key stats at a glance<\/li>\n<li>More detailed statistics about an individual video\u2019s performance, including which videos are attracting the most views and the most subscriptions<\/li>\n<li>Audience retention reports that show, second-by-second, how engaged viewers are with your video and when they drop off (or even rewind to view again)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>How Analytics Should Help You<\/strong><\/h2>\n<p>Here are a few areas you should be able to get a better picture of with YouTube Analytics.<\/p>\n<ul>\n<li>Viewer Demographics (age, sex, location, etc.)<\/li>\n<li>How people discovered your video (and what you can do to improve discovery)<\/li>\n<li>How you can improve your videos to make them more engaging<\/li>\n<li>How you can boost subscribers<\/li>\n<li>How you can earn more money (if you&#8217;re using Adsense on the site)<\/li>\n<li>Which videos led a subscriber to subscribe or unsubscribe<\/li>\n<li>Which related videos your visitors came to your video from (even if they\u2019re from another user)<\/li>\n<li>Search terms from YouTube Search<\/li>\n<li>Search terms from Google<\/li>\n<\/ul>\n\n<h2><strong>Audience Retention<\/strong><\/h2>\n<p>Perhaps one of the most interesting tools in the package is called <em>Audience Retention<\/em>. This is an improved version of what was formerly called <em>Hot Spots<\/em>.<\/p>\n<p>Audience Retention allows you to see how a particular video compares to all other videos of a comparable length in terms of viewer engagement\/retention. It shows the view count for every second of the video and tracks where viewers begin to lose interest (or gain more interest).<\/p>\n<p><a rel=\"lightbox[65948]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/audience-rentention\/\" rel=\"attachment wp-att-65952\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65952\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2011\/12\/audience-rentention.jpg\" alt=\"Post image\" aria-hidden=\"true\" width=\"633\" height=\"424\" \/><\/a><\/p>\n<p>As YouTube says, \u201cRewinding and re-watching a particular moment or starting viewing mid-video will push the graph upwards (perhaps even above 100%), while fast-forwarding or abandoning the video will push the graph downwards. Pay close attention to the first 15 seconds of every video. That is when your viewers are most likely to drop-off.\u201d<\/p>\n<h2><strong>A Case Study<\/strong><\/h2>\n<p>In the following video, there is an interesting case study of a YouTube user who used the new Analytics tool to discover a small snippet of a video that seemed to attract a lot of attention. (Spoiler alert \u2013 It was a few seconds of a bullet hitting an iPhone4 in super slow motion.) Having discovered that, he opened up his video editor, and after two minutes had produced a mini-video of just that bit. He uploaded that small bit as a separate video, and it has since attracted over 600,000 views.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><span class=\"embed-youtube-lazy-id dev-hidden\">ntXynpL6IIM<\/span><\/span><\/p>\n<h2><strong>Screenshots from the Inside<\/strong><\/h2>\n<p>Below are a few shots of some different types of stats you get. (This is not everything, by any means.)<\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"lightbox[65948]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/demographics\/\" rel=\"attachment wp-att-65953\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65953\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2011\/12\/demographics.jpg\" alt=\"Post image\" aria-hidden=\"true\" width=\"632\" height=\"505\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"lightbox[65948]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/views\/\" rel=\"attachment wp-att-65954\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65954\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2011\/12\/views.jpg\" alt=\"Post image\" aria-hidden=\"true\" width=\"632\" height=\"550\" \/><\/a><\/p>\n<p><a rel=\"lightbox[65948]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/traffic-sources\/\" rel=\"attachment wp-att-65955\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65955\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2011\/12\/traffic-sources.jpg\" alt=\"Post image\" aria-hidden=\"true\" width=\"631\" height=\"592\" \/><\/a><\/p>\n<p><a rel=\"lightbox[65948]\" class=\"blog-thumbnail\" href=\"https:\/\/wpmudev.com\/blog\/new-youtube-analytics-tool-will-knock-your-socks-off\/call-to-action\/\" rel=\"attachment wp-att-65956\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65956\" src=\"https:\/\/wpmudev.com\/blog\/wp-content\/uploads\/2011\/12\/call-to-action.jpg\" alt=\"Post image\" aria-hidden=\"true\" width=\"631\" height=\"556\" \/><\/a><\/p>\n<h2>Resources:<\/h2>\n<p>Main <a href=\"http:\/\/www.google.com\/support\/youtube\/bin\/static.py?page=guide.cs&amp;guide=1714169\" rel=\"noopener\" target=\"_blank\">YouTube Analytics Help Page<\/a> \u2013 Nicely Laid Out<\/p>\n<p><strong>Full Video<\/strong><\/p>\n<p>If you\u2019d like to watch the video above from the beginning, here it is.<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><span class=\"embed-youtube-lazy-id dev-hidden\">ntXynpL6IIM<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Photo from <a href=\"http:\/\/www.flickr.com\/photos\/denverjeffrey\/5442854035\/\" rel=\"noopener\" target=\"_blank\">Jeffrey Beall<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube revamps its statistics tool to give you better, more useful info.<\/p>\n","protected":false},"author":84404,"featured_media":65950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"blog_reading_time":"","wds_primary_category":0,"wds_primary_tutorials_categories":0,"footnotes":""},"categories":[235],"tags":[4549,300,2496],"tutorials_categories":[],"class_list":["post-65948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc","tag-statistics","tag-users","tag-youtube"],"_links":{"self":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/65948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/users\/84404"}],"replies":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/comments?post=65948"}],"version-history":[{"count":1,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/65948\/revisions"}],"predecessor-version":[{"id":216162,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/posts\/65948\/revisions\/216162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/media\/65950"}],"wp:attachment":[{"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/media?parent=65948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/categories?post=65948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/tags?post=65948"},{"taxonomy":"tutorials_categories","embeddable":true,"href":"https:\/\/wpmudev.com\/blog\/wp-json\/wp\/v2\/tutorials_categories?post=65948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}