Content of a listing does not show

First Question:

I have created a listing called “ORVIS”. The listing contains content. It is under the category of VISIT>Where to shop. Here is the link:

As you can see the page is blank – can you please advise?

Second Question:

In the custom fields of the Listings section, I assume that pyre_gmap is for Google Maps? What would the value be? I placed the value of,-121.315327&spn=0.039605,0.104628&fb=1&gl=us&hq=orvis&hnear=Old+Mill+District,+520+SW+Powerhouse+Dr+%23626,+Bend,+Oregon+97702&t=h&z=14&iwloc=lyrftr:unknown,4126392103424314074,,

Would this be the correct value or is it more of an iFrame syntax?

Where can I find documentation on the names of your custom fields?