homepage still showing 3-columns instead of static page


I am a long time wordpress user with experience. I am using the Social theme and in WP Settings | Reading I elected to show a startic home page (I created a page and selected the Homepage template style) and i chose a page for blogs (i created a page and gave it a Blog template style).

However, the home page on front end still shows the 3 widget columns and none of the text in my home page.

What am I doing wrong?