New to the community? Start here

Branda Email Features – Is There a Roadmap?

2

I’ve been a long-time user of Branda Pro, and one of the features I really appreciate is its ability to configure SMTP and customise WordPress email templates all from the one plugin. It makes setting up a professional-looking email experience very straightforward.

That said, I can’t help but feel that this part of Branda hasn’t received much attention in quite a few years. With email becoming increasingly critical for many WordPress sites, it seems like there’s an opportunity to expand these features considerably.

Some functionality I’d love to see includes:

Email logging – the option to save every email that WordPress sends, including recipients, subject, headers, attachments, status, and importantly, the full email body for troubleshooting.
Delivery monitoring – notifications through The Hub if the SMTP server is unreachable or emails are consistently failing to send.
Health monitoring – an optional scheduled test email that verifies the complete email pipeline is working, with alerts if something goes wrong.
Improved diagnostics – clear reporting of SMTP errors, authentication issues, SPF/DKIM problems where possible, and delivery statistics.
This leads me to a broader question: Is Branda still being actively developed in this area, and is there a roadmap for its email functionality?

Personally, I think the email component has grown beyond being just another Branda module. I’d actually love to see WPMU DEV split it into a dedicated email plugin, something comparable to WP Mail SMTP, but tightly integrated with The Hub. It could provide:

SMTP configuration
Email logging
Email template management
Delivery monitoring
Health checks and alerts
Detailed reporting and diagnostics
Centralised management across multiple sites via The Hub

Given how business-critical email is for so many websites, I think this would be a fantastic addition to the WPMU DEV ecosystem and would complement The Hub really well.

I’d be interested to hear whether this is something already being considered, or if there are any plans to invest further in Branda’s email capabilities.

Mon, 29 Jun 2026 3:45:48
More Branda Pro discussions
Branda Pro
  • Flavio
    • websi

    I see both sides of this discussion, but I think there’s a strong case for evolving Branda’s email tools into a dedicated, Hub‑integrated plugin. SMTP isn’t just a “nice extra” anymore — it’s the foundation of reliable WordPress email delivery, and it deserves to be treated as a first‑class feature with proper logging, monitoring, diagnostics, and health checks.

    Branda’s versatility is great, but the email component has clearly grown beyond what a general‑purpose plugin can support long‑term. A standalone email plugin — with SMTP at its core — would allow WPMU DEV to build a more serious deliverability solution without being constrained by Branda’s modular structure.

    Branda could still keep lightweight branding features, but a dedicated email plugin focused on deliverability, visibility, and Hub‑level reporting would give agencies the reliability they need while keeping everything centralized across sites. It feels like the natural next step for such a business‑critical part of the WordPress ecosystem.

  • Williams Valerio
    • Staff

    Hi Flavio ,

    I hope you’re doing well, and thanks for your comments.

    Please note that there are no plans to include new plugins in the near future, but you can rest assured that we treat each plugin module as seriously as if it were a separate plugin. Our team works hard on providing quality plugins with quality modules and services.

    In any case, I totally understand your point, and this has already been forwarded to the team, but we can’t promise or provide an ETA.

    Best Regards,
    Williams Valerio

    • Flavio
      • websi

      Thanks, Williams Valerio — totally understand WPMU DEV’s position on keeping the plugin catalog as minimal and focused as possible. That philosophy has always been one of the strengths of the ecosystem.

      I just wanted to highlight another angle: in many real‑world cases, the only feature needed from Branda is the email component, mainly because of the SMTP configuration and the ability to customize transactional emails. Installing the entire Branda suite just to access SMTP and email templating can feel like overkill, especially on sites where branding modules aren’t needed at all.

      Of course, there are other SMTP plugins out there, but I genuinely prefer keeping everything under the WPMU DEV umbrella — consistent support, Hub integration, and unified workflows. That’s why the idea of a dedicated, Hub‑integrated email plugin feels like a natural evolution, with SMTP as the main player rather than a secondary module.

      I appreciate that there’s no ETA and that this isn’t currently on the roadmap, but I’m glad the feedback has been forwarded. Email deliverability is becoming increasingly critical, and I think there’s real potential for WPMU DEV to offer a more specialized solution in the future.