For agencies and resellers who rely on the Hub as their primary financial control center, there are several important analytics currently missing that would make the platform much more powerful. I’d like to suggest a set of enhancements that would bring the Hub closer to the level of financial insight Stripe already tracks out of the box and which could be pulled from Stripe into the Hub, and give agencies a more complete financial view directly inside the Hub.
1. Cohort Retention & Churn Analytics
Cohort Retention: Charts showing how groups of clients (by signup/start date) retain revenue or subscriptions over time.
Churn Breakdown: Distinguish between voluntary cancellations (clients choosing to cancel) vs involuntary churn (failed payments, expired cards, etc.).
MRR Change Components: Break down monthly recurring revenue changes into New, Expansion, Contraction, and Churn categories.
These are essential for understanding where growth is coming from and identifying retention issues early.
2. Lifetime Value & Client Analytics
Display Average Customer Lifetime Value (LTV) and Average Subscription Duration, ideally segmented by plan or client type.
Track MRR per Client over time and allow sorting/filtering to identify top revenue clients or high churn segments.
Provide Client-level MRR Change Logs so agencies can see exactly when a client upgrades, downgrades, or cancels over their lifetime.
3. Revenue Recognition / Accrual Options
For annual or multi-month contracts, it would be extremely useful to have an optional revenue recognition mode, where revenue is recognized gradually over the subscription period rather than all at once. This would bring Hub metrics closer to accounting best practices and make forecasting more accurate.
4. Segmentation & Filtering
Allow filtering revenue, MRR, and churn metrics by product, plan, currency, geography, or client group.
Allow tagging or grouping of clients (e.g., “Agency Clients,” “Hosting Only,” etc.) and display metrics per group.
Provide currency-based breakdowns for global resellers.
5. Expanded Reports & Data Export
Include all of the above analytics in the Reports section (both on-screen and downloadable).
Allow scheduled email reports, such as monthly MRR growth and churn reports.
Provide detailed export of MRR change events to enable deeper custom analysis if needed.
6. Dashboard Enhancements
Introduce trend graphs and comparisons over time (e.g., MRR this month vs last month, or LTV by cohort).
Add configurable widgets for key performance indicators such as MRR growth %, churn %, new vs expansion MRR, and average subscription duration.
Allow users to customize the dashboard layout to prioritize the KPIs most relevant to their business.
Why This Matters
For agencies using the Hub as their main client management and billing platform, these analytics would unlock significant value. They’d enable forecasting, deeper retention analysis, churn reduction strategies, and better cash flow planning — all without needing to juggle multiple external tools.
Since the Client Billing system is already built on Stripe, most of this data is available through Stripe’s API (including cohort analysis, LTV, churn classification, and MRR change breakdowns). Surfacing that data directly inside the Hub would significantly enhance its usefulness without requiring a full analytics engine to be built from scratch.
Expanding the Hub’s financial analytics would make it a far more powerful platform for agencies and resellers who want to centralize both operations and financial insight.